Hey, I led engineering teams for a while, but I missed building — so I'm back to doing what I love. Rarely on the market, but open to the right remote (or relocation) fullstack or AI engineer role. Let's talk — I'm available now
Published
3 min read

Trevor I. Lasn

Builder, founder, based in Tartu, Estonia. Been coding for over a decade, led engineering teams, writing since 2015.

Good Enough Is a Strategy

Your competitors will eat your lunch while you refactor

Your competitors aren’t building perfect code either. If you spend 6 months building the theoretically perfect architecture, they’ll ship something “good enough” in 2 months and eat your lunch. You’ll have beautiful code that nobody uses.

Tech debt is the cost of moving fast enough to win.

The biggest risk in software isn’t technical debt—it’s being irrelevant. Markets move fast. User needs evolve. Competitors iterate. While you’re refactoring for the third time to achieve “clean architecture,” your competitor is talking to users, learning what actually matters, and shipping features that solve real problems.

“Good enough” doesn’t mean sloppy. It means understanding what matters right now versus what might matter later. You need code that works reliably for your current users and can evolve as you learn more. You don’t need code that handles edge cases for users you don’t have yet or scales to traffic you’re not seeing.

Tech debt gets a bad reputation, but it’s just a tradeoff. You’re trading future refactoring work for faster learning today. Ship something to validate an idea, then rebuild it properly once you know it works. Build for 100 users first, optimize for 10,000 users later. Launch with core features, add polish based on real feedback.

Never ship insecure code. Never ship code that could lose user data. Never ship code you know is broken. The key is being intentional. Take on debt when it accelerates learning. Avoid it when it creates real risk.

Shipping fast gives you options. You learn what users actually want versus what you think they want. You pivot based on real feedback versus theoretical product requirements. You build momentum versus getting stuck in analysis paralysis. Perfect code locks you into decisions before you have enough information to make them.

This isn’t a manifesto for shipping garbage. Slow down when you have product-market fit and need to scale. Slow down when technical foundations are actively blocking progress. Slow down when security or data integrity is at risk. But those situations are rarer than you think. Most of the time, the right move is to ship, learn, and iterate.

Your first version will be wrong. That’s not a failure—it’s information. The market rewards teams that learn faster, not teams with prettier code.

Perfect is the enemy of done. And done is the only way to learn what perfect actually means.


Found this article helpful? You might enjoy my free newsletter. I share dev tips and insights to help you grow your coding skills and advance your tech career.


Check out these related articles that might be useful for you. They cover similar topics and provide additional insights.

Reflections
3 min read

Internal Mobility

Just like a utility player on a sports team discovering their ideal position, internal mobility allows you to explore different areas of engineering and find your true passion.

Sep 23, 2024
Read article
Reflections
4 min read

Become a Better Engineering Manager with JQL

Using Jira queries to understand engineering trends and drive improvements

Feb 11, 2025
Read article
Reflections
5 min read

Company Culture Happens Outside Management

Why real company culture grows from the ground up, not top down.

Sep 14, 2024
Read article
Reflections
5 min read

A Company Is Not a Family. It's a Sports Team

'We're not just a company, we're a family!' It's a nice sentiment, sure. But it's also a load of crap.

Oct 5, 2024
Read article
Reflections
4 min read

A Great Product Doesn't Need Marketing

Great products speak for themselves, without the need for massive marketing campaigns

Sep 18, 2024
Read article
Reflections
4 min read

Small Habits, Big Impact

We're often focused on big innovations and breakthrough moments. But what if the real key to long-term success lies in the small, everyday actions we often overlook?

Oct 12, 2024
Read article
Reflections
4 min read

It's More Fun to Be Competent

Once you're competent, everything changes. You stop second-guessing yourself. You stop panicking every time you encounter a new problem. And you start taking on bigger challenges with excitement rather than dread.

Sep 20, 2024
Read article
Reflections
4 min read

How to Launch Software Projects On Time and On Budget

Learn the art of scope management to keep your projects fixed in time and cost

Oct 7, 2024
Read article
Reflections
4 min read

Write Documentation Like a Journalist

Create comprehensive, engaging documentation by adopting journalistic techniques for research and storytelling

Sep 26, 2024
Read article

This article was originally published on https://www.trevorlasn.com/blog/good-enough-is-a-strategy. It was written by a human and polished using grammar tools for clarity.